July 27, 2021 3 min read

Paying 5€ for a T-Shirt means buying well?

If we think a little about what we buy, we realize that it is not buying well. Sometimes because we pay little and we feel after a few times of wearing that T-Shirt that the quality is very low… Other times because when we choose better alternatives that, although being more expensive, we value them more and come to he conclusion that in the end this alternative is cheaper because it lasts for a much longer period.

Have you ever thought that when we make a purchase what we are doing is satisfying a specific need?

Sometimes (or most of he times) our desire is just to buy anything (even if we don’t need it), which sometimes pushes us to purchases that we later regret.

If we are aware about this, we can more easily buy well because we’ll buy to satisfy our needs in the best way.

From this point of view, we can be more or less selfish, more or less focused on our impulse, more or less rational in the way we satisfy our needs.

If we have the notion that when buying we are satisfying a need, we will be buying well when we satisfy the intended need. So we will not be buying well just for buying cheap, unless the need we want to satisfy is that less money comes out of our wallet.

Notice that we didn’t say “save”. This already implies a more comprehensive and longer-term analysis, which includes the evaluation of parameters other than price, such as durability and efficiency.

If we take into account the various types of needs, often associated with Maslow's Hierarchy, we can easily see that the needs associated with the purchasing process can be many and are not limited to the purchaser, having significant repercussions on society as a whole.

The appearance of various certifications such as the B Corp, which seek to demonstrate that the products and services we buy, have a positive social and environmental impact (that can go well beyond satisfying the need), are not unrelated to this perception of the purchasing process.

But it's time to change our mindset when we buy and add to our decision-making process a new buying criteria: to change the world and have an impact.

The possibilities are out there, it's just a matter of choosing them.


Can we say that supporting B Corps is buying well?

B Corps measure and benchmark their performance in areas such as governance, employees, the environment, the community and customers. Thus, when buying products or services from companies certified as B Corp, you can be sure that they have been scrutinised at the level of best practices in these various areas and that they will therefore have a positive impact on society. Thus, by buying B (B certified products) you will be satisfying various types of needs and climbing much higher in Maslow's pyramid, contributing to a better and more sustainable society.

It's true that it would be good if everything we buy allowed us to have this feeling of positive contribution to society as a whole, but in the meantime, why don't we take advantage of the B Corps we have at our disposal to buy well?

Fair Bazaar is one of the places where we can do this.

Joana Cunha
Joana Cunha

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