Rhumaa was born out of a wish to bring art, stories and culture closer together through fashion.
The brand was able to fulfill that dream by collaborating with talented African artists during the design-making process of each collection. With the careful selection and monitorization of ethical production partners, use of design, color and high quality natural fabrics, each of their collections is not only fair and sustainable but also tells an artist's story which is then transmitted to customers. Furthermore, a part of every single purchase contributes for projects and development programs in the underdeveloped communities of Cape Town.
With these collaborations, Rhumaa is able to not only create beautiful products but to also develop artistic talents and jobs in South Africa.