Praça do Princípe Real, nº 26 1200-184 Lisboa, Portugal

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ISTO.

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Fully transparent menswear made with high quality organic materials at a fair price.

ISTO is a brand founded by three men that loved good clothing but just got tired of the growing disparity between quality-price and the consumerism involved in constitutionalized fashion.

To find a solution to their frustrations, the founders joined forces and explored the possibility of creating superb, organic menswear at a much lower cost. A theory became reality and “this” (ISTO) was created. The brand provides consumers high quality, organic products at a very reasonable price and it is fully honest, presenting the detailed cost, profit, composition and origin of each of their products.

Their final goal is to create products that disrupt the high fashion system so that consumers get finally what they deserve: high quality products at a fair and honest price.

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